hippo822 hippo822
  • 02-10-2017
  • Social Studies
contestada

_____ refers to the personal relevance toward, or interest in, a particular product.
a. attentiveness

Respuesta :

andriansp andriansp
  • 09-10-2017
the answer to this question is Product Involvement
Product Involvement Will definitely determine how committed a certain consumer is toward a certain brain.
This loyalty tend to make consumers become bias in their product analysis and will naturally assume that every product with that certain brand will always the best compared to other brands
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