michaelbernbenn2636 michaelbernbenn2636
  • 04-03-2020
  • Business
contestada

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function. A. True B. False

Respuesta :

bratislava bratislava
  • 06-03-2020

Answer:

A. True

Explanation:

  • An integrated marketing communication is an approach to the development and the creation of the seamless interaction with the brand and the enterprise.
  • And focuses on all aspects of the marketing and advertising and the sales and public relation and the interaction on the marketing mix.
  • And thus be viewed as an overall organization plan rather than a marketing function.
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