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  • 03-12-2019
  • Business
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How does the BCG Matrix classify products?

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oscarfuentesrealegen oscarfuentesrealegen
  • 03-12-2019

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share

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